Lemaire: Magazine B

B is an ad-less monthly publication introducing well-balanced brands around the globe.

In 1991, Christophe Lemaire established his eponymous fashion label in Paris, garnering acclaim for its timeless everyday wear and a dedicated following. With a keen awareness of diverse skin tones, Lemaire crafted a signature color palette that emphasizes simplicity and sophistication, creating practical garments from innovative materials. The brand's staples include dry silk shirts and the asymmetrical twisted dress adorned with unique button detailing. The label underwent a renaissance in 2010 when Sarah-Linh Tran joined as co-creative director, propelling Lemaire’s vision further. Today, Lemaire enjoys an expanded reach, transcending traditional boundaries of genre, gender, and age, highlighting a diverse range of offerings, including a leather goods line and jewelry, alongside notable collaborations with Japan’s lifewear brand, Uniqlo.